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Asian Business Articles
Gateways to the region - Australian business in Asia

MANY AUSTRALIAN businesses are keen to expand into the Asian region for new investment, partnership, and import and export opportunities, but often find the first step both a difficult and daunting one. Business Asia has taken up the challenge and presents you with a guide to the who's who of Asia's trade offices.

Japan External Trade Organisation -- JETRO Primarily focused on small and medium businesses, Japan's external trade organisation JETRO is committed to assisting Australian companies looking to expand into the Japanese market. According to Mathew Terpstra, trade development officer at JETRO, the group's main purpose is to provide opportunities for Australian companies to do business in Japan with Japanese partners. Alongside its extensive website and export seminars in urban and rural Australia every year, the group provides a mix of assistance programs, information and funding to businesses from all types of industries.
The organisation has also initiated an internationally based trade database, labelled the "Trade Tie-Up" promotion program, which provides Australian registered businesses with a list of potential partners in Japan. Despite the strength of trade relations between Australia and Japan, Terpstra says Australian companies are still hesitant about conducting business in Japan.